Review requests and our fairness rules

Only ask people who were actually your customers. Requests are queued, and nothing is sent until someone in your workspace approves the batch.

• The same customer isn't asked again for the same location within 30 days.
• Every email has an opt-out link; opted-out addresses are never asked again.
• Messages can't offer incentives (discounts, gifts, prize draws) or ask for a particular rating, and the review page shows all five ratings equally. There is no “unhappy customers go here instead” step.
• Every submitted review appears in your inbox and on your public review page, whatever the rating.
• Links expire after 60 days and can be used once.